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Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).“Our real-life and online identities are more and more interwoven.” Because of this cultural shift, online dating sites now have unprecedented reach into our lives. Reams have been written about online dating, but as far as we know, no one has put the sites to the test.They are gatekeepers to a massive population of potential partners; they control who we meet and how. So Consumer Reports decided to survey almost 115,000 subscribers about online dating and their experiences with it.One-third of people who have used online dating have never actually gone on a date with someone they met on these sites.If you haven’t found quite what you’re looking for on an online dating site, you aren’t alone.